As a marketer, Social Media and it’s evolution as a marketing tool is fascinating. It is still very early days but the early adoption, the resistance and the opportunities are mimicking another form of communication we all now take for granted – email.
A recent survey by Forrester shows the level of participation in Social Media of adults in Australia.
It states that of Australian’s aged 18-65:
- 23% are Creators
- 31% are Critics
- 14% are Collectors
- 50% are Joiners
- 64% are Spectators
- 22% are Inactives
(see Social Technographic Ladder below for what all that means)
Social Media offers effective alternative to telemarketers
Social Media tools are changing the relationship developed between the consumer and business and people in general. No longer is it necessary to blast an image or advertisement like a fisherman casting his wide net trying to catch something. No longer is there a need for the much disliked harassment of people by telemarketers.
Social Media offers the chance for direct interaction with a company. As discussed in Ease Dropping online, the relevance and accuracy of surveys or focus groups is replaced by Social Media data analysis. This offers a way of monitoring the positive and negative feedback with friends over a particular brand or topic.
Offers marketers a fresh and more effective way to connect with people
It will be interesting to see this new media morph as more and more marketers realise and take advantage of this. After all it was advertising dollars of businesses that has pushed TV/ radio and news publishers for such a long time, we can already see the changes in these mediums thanks to improvements in Information and Communications Technology.
What impact is Social Media having on you? What opportunities are now available? What changes to your daily routine? Are you already a savvy Social Media marketer or are you new to this?
